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Neesa's Kitchen Case Study
This case study details our strategic approach, creative process, and the successful outcomes achieved.
1. Project Overview
Neesa’s Kitchen is a food business that previously relied on Instagram DMs for taking orders. The client wanted to streamline their ordering process and expand their online presence by introducing an eCommerce food ordering system to complement their existing website. We provided one of our pre-made, conversion-optimised websites and integrated a custom food ordering system to allow for a seamless and more efficient ordering experience for their customers.
Client Name: Neesa’s Kitchen
Industry: Food & Beverage
Website: www.neesaskitchen.co.uk
Project Duration: 2 Weeks
2. Challenges
Before the project began, Neesa’s Kitchen faced several challenges:
- Limited Order Management: The business was accepting orders only through Instagram DMs, making it difficult to manage and track customer orders efficiently.
- Manual Processes: The lack of a dedicated online ordering system resulted in delays and occasional mistakes, which affected customer satisfaction.
- Limited Online Visibility: Neesa’s Kitchen had a minimal online presence, relying heavily on social media and word of mouth for marketing.
3. Objectives
The key objectives for the project were:
- ECommerce Integration: Implement a fully functional online food ordering system to streamline order processing and improve efficiency.
- Boost Online Orders: Increase online orders by providing a more user-friendly and convenient way for customers to place orders.
- Enhance Customer Experience: Create a smoother, faster, and more professional experience for customers when ordering food.
4. Solutions Provided
We implemented a series of solutions to address Neesa’s Kitchen’s challenges:
Conversion-Optimised Website:
We provided a pre-made, mobile-responsive website designed for high conversion, making it easy for users to navigate and place orders directly online.Custom Food Ordering System:
Integrated a simple yet powerful eCommerce food ordering system that allows customers to select menu items, customise orders, and complete transactions quickly and securely.Branding & Design Enhancements:
Adjusted the website’s design to reflect the brand’s visual identity, ensuring a cohesive and attractive online presence.Social Media Integration:
Linked the website with Neesa’s Kitchen’s existing social media profiles to create an easy bridge for users to transition from Instagram to the website and place orders online.
5. Process
Outlined below is the step-by-step process followed during the project:
Research and Discovery:
We analysed Neesa’s Kitchen’s existing processes and competitors to understand their customer base and identify opportunities for improvement in the online ordering experience.Planning and Strategy:
Defined the scope of the project, outlining the specific features required for the food ordering system and website, and set clear goals to increase online orders.Design and Development:
Customised the pre-made website to align with the brand’s aesthetic and integrated the ordering system. Ensured the user experience was simple, intuitive, and optimised for mobile use.Launch and Implementation:
After completing the design and integration of the ordering system, we launched the website and ensured everything was functioning smoothly. We also tested the order system to ensure customers could place and track their orders with ease.Social Media Strategy:
Incorporated clear calls-to-action (CTAs) on Neesa’s Instagram and other social media platforms, encouraging users to visit the website and place orders.
6. Results
The implementation of the new online food ordering system and website resulted in several positive outcomes for Neesa’s Kitchen:
60% Increase in Online Orders:
Within the first month of launching the new website and ordering system, Neesa’s Kitchen saw a 60% increase in online orders, reflecting the improved ease of use and convenience for customers.Streamlined Order Management:
The automated system allowed Neesa’s Kitchen to manage orders more effectively, reducing errors and delays in fulfilling customer requests.Improved Customer Experience:
Customers appreciated the new online ordering process, which was faster and more professional, leading to increased satisfaction and repeat business.Stronger Online Presence:
The new website enhanced Neesa’s Kitchen’s online visibility and gave the brand a more professional, cohesive digital presence, which translated into higher engagement across their social media platforms.
7. Client Review
Lex Designs has been amazing and professional throughout the whole process. I’m thoroughly impressed with my website and would recommend their work to anyone!
AneesaOwner 
9. Conclusion
The integration of a custom food ordering system and a conversion-optimised website for Neesa’s Kitchen was a resounding success. By streamlining the ordering process, we not only enhanced the overall customer experience but also helped Neesa’s Kitchen increase online orders by 60% in the first month. This project has not only improved operational efficiency but also positioned the brand for further growth in the competitive food delivery market.
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