1. Introduction
Neesa’s Kitchen, an American soul food restaurant, sought a captivating website for streamlined ordering. The challenge lay in harmonizing the brand identity.
2. Deliverables
- Website
- Food ordering system
- Payment gateway
- Google Map intergration
- Mobile/Tablet Optimised
- Search Engine Optimisation
3. Client Background
Neesa’s Kitchen, a renowned American soul food eatery based in Hackney, London. They pride themselves on delivering authentic soul food experiences to its diverse clientele. With a focus on hearty, homemade dishes and warm hospitality, Neesa’s Kitchen has established itself as a go-to destination for soul food enthusiasts seeking a taste of genuine American comfort cuisine.
4. Project goals
- The client aimed to create a user-friendly website for online orders, reflecting the restaurant’s essence.
- Constraints included maintaining brand authenticity while incorporating modern design elements.
5. Design Process
- The design process began with research into the client’s brand values and industry standards.
- Collaborative brainstorming sessions with the client helped define the brand’s core values and visual identity.
- Iterative design concepts were developed, refined, and presented to the client for feedback.
6. Solutions
The new brand identity encompassed a vibrant logo, warm color palette, and inviting typography, reflecting the restaurant’s soulful essence. The design solutions seamlessly merged authenticity with modern aesthetics.
7. Results
- Post-redesign, Neesa's Kitchen experienced heightened brand recognition and customer engagement.
- Positive feedback underscored the success of the revamped brand identity in driving business growth and enhancing customer experience.
