OG Recovery Case Study
This case study details our strategic approach, creative process, and the successful outcomes achieved.
1. Project Overview
OG Recovery is a vehicle recovery business that was seeking to modernise their online presence. Their previous website was outdated, lacked effective call-to-actions, and had numerous broken links, making it difficult for potential customers to engage with the business. They approached us to redesign their website and enhance their Facebook presence. We provided one of our pre-made, conversion-optimised websites and integrated a booking system for users to schedule vehicle pickups. Additionally, we set up an eCommerce feature for selling cars, all while creating a more professional-looking Facebook banner.
Client Name: OG Recovery
Industry: Vehicle Recovery
Website: www.ogrecovery.co.uk
Project Duration: 1 month
2. Challenges
Before the redesign, OG Recovery faced several challenges:
- Outdated Website: The existing website had an old design, lacked modern features, and didn’t align with the professionalism of the business.
- Ineffective User Engagement: There were no call-to-actions (CTAs) or clear pathways for customers to get in touch, resulting in lost opportunities.
- Broken Links: Several pages on the website were broken, making navigation difficult and leading to a poor user experience.
- No Booking System: Customers had no easy way to schedule vehicle pickups online, resulting in inefficient communication and scheduling.
- Lack of E-Commerce Integration: OG Recovery wanted to start selling cars online but lacked an integrated eCommerce system.
3. Objectives
The primary goals for the redesign were:
- Website Redesign: Create a professional, modern, and user-friendly website that accurately reflects the quality of OG Recovery’s services.
- Increase Customer Engagement: Implement call-to-actions and features that encourage customer interaction, such as a booking system for vehicle pickups.
- Improve Online Sales: Integrate an eCommerce system to allow OG Recovery to sell cars directly from the website.
- Boost Social Media Presence: Redesign the Facebook header to give OG Recovery a more professional look and cohesive brand identity online.
4. Solutions Provided
We implemented a series of solutions to address OG Recovery’s challenges:
Conversion-Optimised Website:
We provided a pre-made, responsive website designed to increase conversions. The site was modern, easy to navigate, and included clear CTAs to encourage customer inquiries.Booking System Integration:
Integrated an easy-to-use booking system that allows users to schedule vehicle recovery pickups directly from the website, streamlining the booking process for both the customer and the business.E-Commerce Feature:
Set up an eCommerce platform to enable OG Recovery to sell cars online, making it easier for customers to browse available vehicles and make purchases.Updated Design:
Designed the website with a fresh, modern look that was aligned with the industry, incorporating a clean, professional colour palette and layout.Facebook Banner:
Created a professional Facebook header that enhanced the brand’s online presence and provided a cohesive look across OG Recovery’s social media channels.
5. Process
Outlined below is the step-by-step process followed during the project:
Research and Discovery:
We analysed OG Recovery’s existing website and studied their competitors to understand industry trends and customer expectations.Planning and Strategy:
Defined the project scope, including the integration of a booking system and eCommerce features, while setting clear objectives to improve user engagement and online sales.Design and Development:
Customised the pre-made website template to fit OG Recovery’s needs. We focused on implementing a professional design with clear navigation, CTA buttons, and integration of the booking system.Booking System Integration:
Developed a user-friendly booking system where customers could easily schedule vehicle pickups, improving efficiency and customer satisfaction.E-Commerce Setup:
Integrated a seamless eCommerce system for selling cars, allowing users to view vehicle listings, make enquiries, and complete purchases online.Facebook Banner Design:
Created a new Facebook header to reflect the updated branding, ensuring consistency across OG Recovery’s online presence.Launch and Implementation:
After completing the website redesign and integrations, we launched the new site, tested all functionalities, and ensured that the booking system and eCommerce features were fully operational.
6. Results
The redesign and integration of new features led to several positive outcomes for OG Recovery:
Customer Inquiries Doubled:
With the addition of clear CTAs, improved site navigation, and a modernised look, customer inquiries doubled, indicating better engagement and customer interest.Booking Efficiency Improved by 45%:
The implementation of the online booking system significantly reduced the time and effort required to schedule vehicle pickups, improving operational efficiency by 45%.More Professional Facebook Presence:
The updated Facebook banner provided a more polished and professional online appearance, which helped increase brand recognition and improve customer perception.Enhanced User Experience:
The website’s streamlined design and added features, such as the booking system and eCommerce platform, greatly improved the customer experience, making it easier for users to access services and products.
7. Client Review
The new website is everything we needed—modern, easy to navigate, and fully functional.
ChrisOwner 
8. Visuals
9. Conclusion
The redesign of OG Recovery’s website was a resounding success. By modernising the site with a conversion-optimised layout, integrating a booking system, and adding eCommerce functionality, we were able to enhance user engagement and improve booking efficiency. The project also provided OG Recovery with a more professional and cohesive online presence across both their website and social media platforms, positioning them for future growth in the vehicle recovery industry.
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