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1. Introduction
Cakeology, a prominent cake business, sought a fresh brand identity and website to streamline online orders. Challenges included outdated branding.
2. Deliverables
- Website
- E-Commerce
- Logo Design
- Brand Identity (Colours, Typography, Imagery)
- Business Cards
- Social Media Assets (Instagram highlight icons, banner)
- Stationary Designs (Business Cards)
3. Client Background
Cakeology, renowned for its delectable creations, targets cake enthusiasts across diverse demographics. Their brand needed a modern update.
4. Project goals
The aim of this project was to rebrand their identity for a modern, enticing appeal. We also want planned to create a seamless website to allow Cakeology to showcase services and accept/manage orders for a more efficient process. The challenge lay in maintaining their brand essence while adapting to evolving market trends.
5. Design Process
- Through thorough research and collaboration, we crafted a contemporary brand identity that captured Cakeology’s essence
- Iterative design concepts were developed, refined, and presented to the client for feedback.
- Client made necessary revisions until satisfied with the outcome.
6. Results
- The redesigned brand identity elevated Cakeology's image, leading to increased brand recognition and customer engagement.
- The revamped website streamlined the ordering process, resulting in improved customer satisfaction and business growth.
Lets build your brand today!
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