Cakeology Case Study

1. Introduction

Cakeology, a prominent cake business, sought a fresh brand identity and website to streamline online orders. Challenges included outdated branding.

2. Deliverables

  • Website 
  • E-Commerce 
  • Logo Design
  • Brand Identity (Colours, Typography, Imagery)
  • Business Cards
  • Social Media Assets (Instagram highlight icons, banner)
  • Stationary Designs (Business Cards)
Cakeology Logo White

3. Client Background

Cakeology, renowned for its delectable creations, targets cake enthusiasts across diverse demographics. Their brand needed a modern update.

4. Project goals

The aim of this project was to rebrand their identity for a modern, enticing appeal. We also want planned to create a  seamless website to allow Cakeology to showcase services and accept/manage orders for a more efficient process. The challenge lay in maintaining their brand essence while adapting to evolving market trends.

5. Design Process

  • Through thorough research and collaboration, we crafted a contemporary brand identity that captured Cakeology’s essence
  • Iterative design concepts were developed, refined, and presented to the client for feedback.
  • Client made necessary revisions until satisfied with the outcome. 

6. Results

  • The redesigned brand identity elevated Cakeology's image, leading to increased brand recognition and customer engagement.
  • The revamped website streamlined the ordering process, resulting in improved customer satisfaction and business growth.

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