Neesa’s Kitchen – Case Study

1. Introduction

Neesa’s Kitchen, an American soul food restaurant, sought a captivating website for streamlined ordering. The challenge lay in harmonizing the brand identity.

2. Deliverables

  • Website
  • Food ordering system
  • Payment gateway
  • Google Map intergration
  • Mobile/Tablet Optimised
  • Search Engine Optimisation 
Neesas Kitchen Logo

3. Client Background

Neesa’s Kitchen, a renowned American soul food eatery based in Hackney, London. They pride themselves on delivering authentic soul food experiences to its diverse clientele. With a focus on hearty, homemade dishes and warm hospitality, Neesa’s Kitchen has established itself as a go-to destination for soul food enthusiasts seeking a taste of genuine American comfort cuisine.

4. Project goals

  • The client aimed to create a user-friendly website for online orders, reflecting the restaurant’s essence.
  • Constraints included maintaining brand authenticity while incorporating modern design elements.

5. Design Process

  • The design process began with research into the client’s brand values and industry standards.
  • Collaborative brainstorming sessions with the client helped define the brand’s core values and visual identity.
  • Iterative design concepts were developed, refined, and presented to the client for feedback.

6. Solutions

The new brand identity encompassed a vibrant logo, warm color palette, and inviting typography, reflecting the restaurant’s soulful essence. The design solutions seamlessly merged authenticity with modern aesthetics.

7. Results

  • Post-redesign, Neesa's Kitchen experienced heightened brand recognition and customer engagement.
  • Positive feedback underscored the success of the revamped brand identity in driving business growth and enhancing customer experience.

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