1. Introduction
O.G Recovery, a vehicle breakdown and recovery company, approached us for a website redesign. Their existing site lacked functionality and failed to represent their brand effectively.
2. Deliverables
- Website
- Booking System
- E-Commerce
- Facebook Banner
3. Client Background
O.G Recovery specialises in vehicle breakdown and recovery services. Operating in a competitive industry, they aimed to enhance their online presence and streamline customer interactions.
4. Project goals
The client sought a website redesign to showcase their services, integrate booking systems for pickups, and facilitate e-commerce for used car sales. The primary goal was to boost brand visibility and customer engagement.
Below is how the old website used to look. Here are the issues identified:
- No clear call to action
- Boring website filled with only text
- No booking system
- Outdated reviews
- Not visually appealing
5. Design Process
Our team embarked on extensive research to understand O.G Recovery’s target audience and industry landscape. Collaborating closely with the client, we brainstormed design concepts and overcame challenges such as integrating complex booking systems.
6. Solutions
We crafted a modern, user-friendly website that effectively showcased O.G Recovery’s services. Implementing a seamless booking system and e-commerce functionality, customers could now schedule pickups and purchase used cars directly from the site. The design solutions were aligned with the client’s brand values and industry standards.
7. Results
The website redesign yielded significant results for O.G Recovery. They experienced improved brand recognition, increased customer engagement, and a boost in sales revenue. Quantitative metrics indicated higher website traffic and conversion rates, reflecting the success of the project.
